Marketing Automation

Automate marketing workflows, precisely reach customers, and boost conversionsPrecise alignment with marketing objectives, powered by AI algorithms, intelligent scheduling for marketing calendars, and visualization metric adjustments.

Connect all touchpoints to automate communication with targeted audiences

Based on data analytics and behavioral insights, it supports personalized cross-channel marketing outreach.
Combining automated tagging, CDP, and MA
automatic SMS delivery

automatic subscription message delivery

automatic enterprise WeChat task delivery

automatic AIGC outbound call delivery
Supports Pre-validation and Simulation

Pre-validate and simulate campaign workflows and parameters for rapid adjustment, and then leverage real-time data to optimize marketing strategies.
Application scenarios
customer experience optimization

coupon claim rate optimization

coupon redemption rate optimization

mini-program conversion rate optimization

content page conversion rate optimization

……

Integrate omnichannel data to drive intelligent strategies
and achieve efficient user engagement

Core Features

Audience Segmentation

Segment audiences based on user commonalities and behaviors, supporting behavior-triggered messaging.
Personalized Push

From recurring, one-time, and lifecycle campaigns to birthday care and member festivals, we support all marketing scenarios.
Multi-Channel Delivery

Deliver campaigns across multiple channels with conditional audience splitting, and set quiet hours to ensure efficient, user-friendly outreach.
Campaign Tracking

With real-time data and node monitoring, promptly identify and handle anomalies, and adjust long-term campaigns based on push result tracking.

Lianwei Advantages

Precise Alignment with Marketing Objectives

Set marketing goals for different types of activities each fiscal year, such as how many new users to acquire and how many orders to close. And be able to calculate the current progress based on actual results.
Powered by AI Algorithms

We will analyze existing data assets, establish relevant computational model indicators, conduct relevant machine learning training and calculate indicators for different types of activities, and push more suitable marketing tasks to marketers.
Intelligent Scheduling for Marketing Calendars

Based on the existing annual marketing calendar established by current activities and brands, it automatically calculates and recommends suitable marketing tasks and activities that can be scheduled.
Visualisation Metric Adjustment

The system visualizes each individual’s activity metrics and available communication resources, making it easier for marketers to conduct relevant marketing activities in a more intuitive and convenient way.