As digital marketing continues its rapid evolution, a clear and comprehensive industry map has become essential for enterprises to identify emerging trends, seize growth opportunities, and navigate strategic direction. At the recently concluded 31st China International Advertising Festival's Digital Intelligence Ecosystem Development Conference, ZhiNiuEr Media and Marketing Business Research Institute jointly released the 4.0 version of the Global Digital Marketing & Business Services Ecosystem Map, which systematically presents the industry through 8 key categories, offering a comprehensive landscape of the digital marketing business services sector.
Leveraging its outstanding technical capabilities and innovative solutions, Lianwei Digital is featured in five key categories – Enterprise Digital Management & Customer Service, Business Intelligence & DaaS Services, E-commerce Marketing Services, Content Marketing & Channel Services, and AI Marketing Services – covering multiple core links in digital marketing.

Lianwei has been selected in the categories of 'Customer Data Platform/Middle Platform', 'Customer Experience', 'Customer Experience Management', 'Customer Relationship Management', 'Social Customer Relationship Management', 'Marketing Automation Platform', and 'Software and Platform Services PaaS'.

Lianwei has been selected in the categories of 'Data Analysis and Verification', 'Market Research and Insights', and 'Intelligent Marketing Platform'.

(Lianwei selected for 'E-commerce Marketing Services')

Lianwei selected for 'Private Domain Operations Management' and 'Content Asset Management'

(Lianwei selected for 'AI Marketing Services')
Customer-centricity is the core philosophy guiding Lianwei Digital in shaping its product capability map. The Group has always been committed to reducing the costs and technical barriers of enterprises’ digital-intelligent transformation, providing customized solutions for enterprises across industries and sizes. By gaining in-depth insights into customer needs and accurately matching service resources, we ensure enterprises achieve certain growth and predictable efficiency improvement in their digital-intelligent implementation.
One-stop services serve as the strong foundation for Lianwei Digital to build its industry map. Four business segments under the Group work in synergy:
Digital Marketing & Sales Solutions: Develop personalized marketing strategies to enhance brand influence;
Digital Operation & Management Solutions: Leverage data tools to optimize processes and improve operational efficiency;
Production & Supply Chain System Solutions: Enable intelligent business management to ensure the stable operation of the supply chain;
Cloud Management Services Solutions: Build secure and stable cloud services to effectively reduce IT operation and maintenance costs.
Adhering to the closed-loop philosophy of "Industry Know How + Engineering Capabilities + Long-Term Value Guardianship," Lianwei Digital not only serves enterprises across various sectors but also keeps pace with technological advancements. By deeply integrating AI capabilities—including LLM (Large Language Model) knowledge bases and knowledge graphs—it explores new digital marketing approaches in AI-driven decision-making.
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