Lianwei Data has been awarded the title of 'Silver Service Provider' by TMIC Tmall New Product Innovation Centre.

As a subsidiary of Lianwei Digital specializing in e-commerce data services, Lianwei Data deeply focuses on brands’ core needs. Driven by precise data analysis, it provides brands with digital insights and strategic outputs from market trend identification and consumer preference analysis to product strategy optimization extending to full-lifecycle services including new product incubation, campaign planning, media buying & promotion, and omnichannel operation. It is among the first batch to obtain numerous certifications from Alibaba’s big data platform, such as Data Bank, Strategy Center, Member Operation, TMIC, and Full Operation Certification.

In navigating complex and sensitive consumer demands alongside market competition, Lianwei Data has broken down data silos to deliver numerous high-efficiency solutions. Collaborating with Douyin E-commerce, it has introduced intelligent analytical methodologies such as the PtG Price-Volume Model and Product Matrix (Product Portfolio Planning Matrix). These innovations have empowered numerous brands to enhance product innovation efficiency, achieving leapfrog growth in market competitiveness.

To date, Lianwei Data has assembled over 120 data consultancy and algorithm teams, serving more than 100 brands. With over a decade of accumulated consumer insight expertise across FMCG and 3C sectors, our client portfolio spans multiple industries including cosmetics, maternal and infant care, personal care and household cleaning, apparel, food and beverages, and consumer health.

Tmall Innovation Centre (TMIC), serving as a pioneering platform connecting brands with consumers, has rigorously evaluated service providers' technical capabilities, service quality and market insight. This accolade not only signifies industry recognition of Lianwei Data's professional expertise in e-commerce data services, but also highlights its pivotal value in empowering brands' digital innovation.

Moving forward, Lianwei Data will pursue data services with heightened standards, leveraging the ecosystem resources of Lianwei Digital Technology to continually expand the scope of digital services and support the healthy growth of more brands.