Lianwei Honoured as 'Annual Outstanding Marketing Technology Service Provider' by WRE & Jacob's Column

This award is jointly evaluated and certified by Sales & Marketing Executives International (SMEI, U.S.-based). Through multiple rounds of online and offline evaluations conducted by an authoritative jury panel, it selects high-quality enterprises and brands in the retail industry with outstanding performance in marketing innovation and digital & intelligent sectors.

Lianwei Digital Technology has garnered industry-wide recognition across four key dimensions: data capabilities and AI application expertise, optimisation of business workflows, enhancement of operational efficiency, and improvement of customer experience. The company has been honoured with the title of ‘Annual Outstanding Marketing Technology Service Provider’.

Since its establishment in 2000, Lianwei Digital has always been deeply rooted in the large consumption industry, driving enterprises’ digital transformation with comprehensive "product + service" solutions. Its business scope covers six major segments: Platform Data Operations, Digital Marketing & Data Asset Platform, Multi-brand Private Domain Member Operations, Omnichannel Marketing & Order Management, Multi-Cloud Management & Services, and Alternative Investment Systems & Services.

With 24 years of industry konw-how, we have assisted over 200 leading global brands in navigating the rapidly evolving commercial challenges of the digital era. Our services span multiple sectors including beauty and personal care, consumer health, sports and outdoor, fashion and luxury goods, and automotive.

Moving forward, Lianwei will continue to leverage its exceptional big data capabilities and extensive customer service expertise to build AI-driven data intelligence and business decision-making platforms. This will empower brands to seize the initiative in digital transformation and continuously unlock growth potential.

About WRE

World Retail Elite (WRE), established in 2014, is dedicated to providing the most premium content and authoritative platform for CXOs within consumer-facing industries such as consumer goods retail, e-commerce, consumer electronics, and cultural tourism. For a decade, it has specialised in B2B event planning, brand influence enhancement, and corporate strategic consultancy. Collaborating with numerous industry associations and government bodies nationwide, it jointly establishes benchmarks for sector-specific events.

About the Jacob Column
The Jacob Column was established in November 2015 as a leading industry self-media platform in the field of digital intelligence growth. Over its nine-year development, it has centred on senior executives (CXOs), corporate professionals, and entrepreneurs, covering topics from industry trends and digital transformation to new growth strategies. Jacob's Column disseminates content through an online media matrix, having interviewed over 3,000 corporate CXOs and hundreds of industry-leading enterprises over nine years, reaching hundreds of millions of online audiences. Column founder Zhu Gangqiang serves as a Director of the Shanghai Chief Information Officers Association and International Secretary-General of the Industry 4.0 Club. His previous roles include President's Office at Herki International, Chief Information Officer and Head of Business Fashion Strategy at Shanghai Silk Group Lily, and Chief Information Officer for Nike Greater China. He has also worked for Microsoft, Eli Lilly, and Johnson & Johnson.

About SMEI

Sales & Marketing Executives International (SMEI), based in the United States, is the world's first and only international non-profit organisation dedicated to providing marketing professionals worldwide with opportunities to enhance knowledge, foster development, cultivate leadership capabilities, and establish connections and forums among peers.