Omni-channel digital consumer operations for brands in the pharmaceutical and healthcare industry

Client Profile

Founded in 1992, this company is a large-scale pharmaceutical enterprise specializing in the research, development, production, and sales of high-end traditional Chinese medicine tonics and health supplements. It primarily sells over 100 products, including Shenbao tablets, Nujin capsules, Ganshen’an granules, Liuwei Dihuang pills, and Jiedu acne pills. It is among China’s top 500 most valuable brands.

Customer needs

By leveraging the data capabilities of third-party platforms and the consumer operation methodology of ISVs, we can open up a complete digital marketing operation channel for consumers across the entire platform. This enables e-commerce platforms to recycle advertising across the entire platform, re-operate customer assets, break down sales targets, and track and optimize in-site marketing, thereby improving e-commerce platform sales.

Business pain points

1. Lack of experience in consumer operations;

2. Omnichannel marketing is difficult to control in terms of its ability to empower the platform;

3. Data access permissions have a limited perspective.
   

Value gain

1. We will develop a reusable methodology for omnichannel marketing and e-commerce conversion consumer operations, and streamline the consumer operations process;

2. Break through industry data limitations and develop a methodology for breaking down sales targets, customer assets, and marketing expenses;

3. We cultivated potential customers outside the platform and facilitated their conversion within the platform, thereby enhancing customer assets and achieving growth exceeding 1xx% during major promotional events;

4. Insights into the target market consumers of new products enabled them to become million-selling items within the first month of their launch.