Building a multi-brand private domain light application platform for beauty groups

Client Profile

While enabling unified backend functionality and applications for all brands under multiple top-tier beauty groups, we ensure the autonomy and independent characteristics of each individual brand. We provide solutions including mini-programs, unified membership systems, private domain malls, cloud stores, reward redemption malls, and WeCom sales assistant tools for all their brands.

Customer needs

Stable technical services; fully reusable core functions; diverse marketing plugins; integrated private domain scenarios.

Business pain points

1. WeChat’s traffic is fragmented, leading to a chaotic user experience;

2. Functionality cannot be reused between brands;

3. Inter-system integration is complex;

4. Iteration and maintenance costs are high.

Value gain

1. Merge the Member Center and Private Domain Mall Mini Program to unify the overall online and offline business and enable different content display through audience tags;

2. Unified functional iteration, personalized front-end interaction for each brand;

3. Development and launch time reduced by 30%;

4. It is highly efficient and configurable, reducing subsequent development and modification costs.