Luxury Car Brand Private Domain Integrated Operations
Luxury Car Brand Private Domain Integrated Operations
Building brand DTC (Direct-to-Consumer) capabilities to directly connect with users, enhancing user experience and boosting marketing
Client Profile
Traditional leading luxury car brands have built their private domain touchpoints for many years, but these touchpoints are too fragmented. With industry changes and corporate strategic development steps, it is necessary to integrate marketing resources and enhance operational synergy.
Customer needs
Expect to optimize core private domain touchpoints and adopt an integrated operational model, tap into the enormous value of car owners, create an exceptional user experience, and ultimately achieve incremental marketing growth.
Business pain points
Inconsistent user rights and benefits across different touchpoints lead to a fragmented user experience;
There are many products in the private domain, and the brand information perceived at each touchpoint is different;
The group’s resources are scattered , resulting in duplicate investments;
User reach and conversion rates cannot be maximized;
The value of data aggregation and digital intelligence in the chimney system has not yet been realized.
Value gain
Based on the current status and needs of the brand’s business, formulate operational strategies that are in line with the actual development of the brand;
The overall integrated operation platform layout fully mobilizes the central coordination and maximizes cost reduction;
Establish a collaborative working mechanism among departments to promote the advancement and implementation of business operations;
We developed an overall new user acquisition plan, resulting in a private domain traffic growth of over 50%, exceeding the industry average;
Promote the establishment of a private domain operation indicator system and design data scenarios to empower refined business operations.
