Building digital official websites for independent car brands

Client Profile

Adhering to independent innovation and committed to bringing high-quality automotive products and service experiences to global consumers, it is one of the earliest domestic automotive brands to break through one million sales.

Customer needs

By integrating functions, adding new platforms, reshaping the UI, and building a digital exhibition hall, and combining digital and other micro-interactive scenarios, a new type of digital website that is digital, scenario-based, and dynamic is created to convey brand value and concepts and enhance the customer experience at online touchpoints.

Business pain points

1. The website’s style is traditional and flat;

2. The functionality cannot keep up with business needs;

3. The platform is missing, and it has not been utilized by WeChat ecosystem users;

4. In the 5G network era, auto brands lack online scenario-based car buying experiences;

5. Content publishing is duplicated across multiple platforms, resulting in resource waste.

Value gain

1. The website has been rebuilt by integrating cutting-edge design trends, presented through "card-based", "highly interactive" and "scenario-based" approaches;

2. A new WeChat mini-program website has been added to expand the reach of information dissemination;

3. We streamlined our business operations and integrated sales areas such as “major clients,” “used cars,” and “new retail” to boost sales;

4. Build digital showrooms to enhance the online “scenario-based” car buying experience and ensure compatibility with various private domain platforms;

5. It integrates the marketing platform, unifies management and control, and reduces costs while increasing efficiency.