Digital Marketing Platform Solution for the World’s Largest Chinese Dipping Sauce Group

Client Profile

As an internationally renowned top-tier Chinese-style sauce brand, we offer over 200 products, including oyster sauce, soy sauce, chili sauce, instant sauce and XO sauce, which are sold in more than 100 countries and regions around the world.

Customer needs

We need to focus on the digital operations of chefs and catering terminals, and continue to develop a set of digital marketing tools to support businesses in better serving catering chefs and end customers.

Business pain points

1. The chef’s operational base lacks the tools for in-depth cultivation;

2. Chef conversions are untraceable;

3. The lack of a unified data platform for data storage and processing;

4. Lack of tools for sales to evaluate chef resource quality.

Value gain

1. We have established digital operation positions for chefs and served over 200,000 chefs;

2. It has served over 1000 sales staff, enabling them to obtain chef leads immediately;

3. It integrates data from SFA, terminals, and chefs, creating a unified channel data asset management platform;

4. By using data analysis to identify potential customers and chefs, we can enhance our conversion rate.