Leading premium spirits brands are expanding their product categories and unlocking new growth in e-commerce business

Client Profile

This globally renowned premium brandy brand has been established for 300 years. The brand has been deeply involved in e-commerce for many years and ranks among the top three in the industry on e-commerce platforms.

Customer needs

The brand hopes to expand its business by diversifying its product categories. Simultaneously, it aims to effectively manage its existing membership base and increase customer lifetime value.

Business pain points

1. Category opportunities are hard to find;

2. Implementation strategies are difficult to formulate;

3. It is difficult to recruit members;

4. Membership is difficult to activate.
   

Value gain

1. By collaborating with baijiu brands across industries, we broke through the ceiling of category growth, and the number of brand buyers increased by more than 10% year-on-year;

2. The interest audience has achieved  year-on-year growth of over 30%, and tens of thousands of new members has been recruited, accumulating high-value customer assets for the brand;

3. The Member Center has launched a segmentation mechanism for high, medium, and low-spending customers, and the rich membership experience enhances member activity and stickiness;

4. CRM systems integrate e-commerce and offline consumer data to improve consumer operation efficiency from an omnichannel perspective.