LIANWEI's "Integrated Mini Program Marketing Platform" helps FMCG giants break away from the inefficient development model of "reinventing the wheel"

Client Profile

As a benchmark brand in the beverage industry, it is available in over 200 countries and regions, with billions of people enjoying its products every day. Its product portfolio includes classic variants, sugar-free variants and a variety of other options.

Needs and pain points

• Each of the group’s sub-brands operates independently, resulting in uncontrollable IT resource consumption;

• High costs associated with repetitive development and slow campaign launch;

• The data is large in volume, scattered and difficult to manage, and has high requirements for timeliness and accuracy.

Case Study

An integrated mini-program platform solves the challenges of multi-platform operation.

LIANWEI Mini Program Platform: A transit point for member information and data.

• A unified management portal enables integrated control over scheduling, budgeting, and development;

• Modular functional configuration supports “LEGO-style combination” and allows multiple diverse activities to be launched simultaneously;

• By embedding a standardized reporting system in advance, data visualization and analysis capabilities are brought forward and decentralized;

• The product architecture supports high concurrency and large-volume data processing;

• Seamlessly integrates with data platforms such as CRM and CDP.

Project Value

• High concurrency processing capability: handles 30 million+ page views per day, stably supports 500+ requests per second during peak periods; first screen loading time for users is less than 1 second;

• Refined resource management: CPU/memory resource usage fluctuations for multi-tenants are less than 5%ensuring the stable parallel operation of 40+ mini-programs since launch; in 150+ days since launch, it has processed hundreds of millions of QR code visits;

• Highly efficient data governance: Cross-platform data aggregation report generation in less than 10 seconds; 100% isolation of multi-brand data + dynamic access control.