Channel Marketing Middle Office Solution for China's Largest Grain and Oil Group

Client Profile

One of the largest agricultural and food processing enterprises in China, with more than 30,000 employees, more than 70 production bases in operation across the country, and more than 100 production enterprises, mainly involved in oilseed pressing, edible oil refining, and grain and oil technology research and development.

Customer needs

Clients require the construction of a group business data middle office to support the business operations of major business divisions across online and offline channels, with a focus on marketing, pricing strategies and order flow automation to reduce costs and improve efficiency.

Business pain points

1. ERP systems face performance risks in fulfilling orders from end users and consumers;

2. Customer order processing is not visible, resulting in a poor customer experience;

3. The order takers mostly work on comparing prices and promotional information;

4. Channel product pricing strategies and marketing activities are not integrated.
   

Value gain

1. Automated order processing improves efficiency by 30%;

2. The pricing center provides unified pricing and marketing rules;

3. A group-wide merchandise center was established for flexible merchandise management;

4. We have established a preliminary sales-supply-production data system.