One-product-one-code solution for China’s largest dairy group

Client Profile

Founded in 1993, the group is China’s largest dairy company with the most comprehensive product range.

Customer needs

The company hopes to leverage its one-item-one-code platform capabilities to support consumer operation mini-programs across all its brands, thereby better empowering consumer experience and channel operations, while also building management capabilities for channel product circulation.

Business pain points

1. It lacks effective means to interact with consumers;

2. Product flow is opaque;

3. Lack of consumer-product relationship analysis;

4. Marketing expense deployment is opaque..
   

Value gain

1. Cover consumer scenarios across all product categories of the group;

2. To enhance the Group’s consumer insight marketing capabilities;

3. Managing billions of product digitization data points annually to support the group’s consumer big data platform;

4. Fully automated process management of code assets reduces integration costs.