Refined Management Solution for Channel Costs of Global Well-Known Food and Beverage Brands

Client Profile

Founded in 1867 and headquartered in Vevey on the shores of Lake Geneva in Switzerland, the company has more than 500 factories worldwide and is a world-renowned food and beverage manufacturer.

Customer needs

Enterprises need to build terminal interaction platforms to enhance VPO (Value at Purchase) capabilities, and at the same time, leverage the one-item-one-code capability to empower distributors and terminal purchase incentives, thereby improving the efficiency and transparency of expense allocation.

Business pain points

1. The allocation of funds is not transparent and cannot reach the end users and frontline staff directly;

2. Serious product diversion;

3. There are no scenarios where brands and consumers interact;

4. The market pull is lacking due to insufficient investment.
   

Value gain

1. Build marketing scenarios based on product codes to empower distributors and terminals;

2. Marketing expenses go directly to the end user, improving the efficiency of expense utilization;

3. Transparent product distribution channels prevent counterfeit products and product diversion;

4. Increase channel pull and improve VPO.