China Soy Sauce Industry Trends White Paper

Client Profile

A leading customer in the condiment industry, specializing in soy sauce, oyster sauce and other products, it rapidly built a renowned sauce empire at home and abroad starting in the 1970s, with more than 60 best-selling products and a distribution network covering more than 80 countries and regions across five continents.

Customer needs

By starting with the most mature Alibaba platform, we analyze the soy sauce market trends, gain a deep understanding of consumer needs, and establish knowledge and understanding of the industry and its target audience. This lays the foundation and opens up new possibilities for our clients’ digital transformation.

Business pain points

1. The main sales channels are offline and through existing channels;

2. Comprehensive adjustments from strategy to operations remain yet to be implemented.;

3. The brand’s involvement in e-commerce channels is not deep.
   

Value gain

1. By promoting in-depth cooperation between the brand and the platform, we have successfully secured Tmall IP resources through competition.;

2. By gaining market trends and consumer insights, we drive adjustments to internal product and marketing directions.