Support DTC marketing for fashion and luxury brands and enhance the consumer experience

Client Profile

This fashion luxury brand relies heavily on offline store services and communication between service staff and consumers.

Customer needs

Provide more customized communication tools within private domains to help offline sales guides quickly and accurately serve consumers, making the consumer shopping experience smoother.

Business pain points

1. Lack of enterprise WeChat communication tools;

2. There is a lack of a unified official resource library;

3. Repeatedly switching between different services;

4. Lacking official and formal attributes;

     5. There is a lack of tools for batch management of customer footprints.

Value gain

1. Build a brand WeCom sales consultant communication tool in a multi-scenario manner.

2. A brand material library to enhance brand power and foster consumer engagement;

3. Connect WeChat ecosystem services;

4. Gaining customer trust and building a brand image;

5. Semi-automated operations improve marketing efficiency.