Product Matrix inventory planning helps luxury apparel brands build a scientific product matrix for effective growth.

Client Profile

A well-known German fashion brand, which started with high-end menswear,  its product line has expanded to multiple categories including womenswear, fragrances, accessories, eyewear, footwear and other fields. It is renowned for its modern design, exquisite craftsmanship and business casual style, occupying a prominent position in the global luxury market.

Needs and pain points

• How to scientifically build a product matrix,optimize the differentiated product layout, and conduct scientific product selection to achieve sales growth?

Case Study

Lianwei’s “Packaging Planning Matrix”helps brands identify potential products within the platform and predict sales growth for new products by analyzing both on-site and off-site inventory. Leveraging product indicator models, it provides brands with comprehensive inventory positioning and location strategies. Specifically, inventory planning offers two main capabilities:

• Capability 1: Analysis of uncovered inventory: Identify opportunity products from the perspectives of trends and related products, and help brands predict the sales volume of new products.

• Capability 2: Analysis of covered inventory: Through inventory matrix analysis models, formulate market-based product promotion strategies, such as the inventory ratio of self-broadcast core products and traffic-driving products.

Project Value

The apparel industry features a wide range of product categories and scattered individual items. Brands aim to gain stronger control over and more accurate forecasts for key products to achieve business breakthroughs.

Based on this, the brand reconstructs its product matrix through a “product planning matrix”: for products already listed on Douyin E-Commerce, scientifically build a differentiated product matrix for shelf scenarios and live streaming scenarios through core metrics grouping, and provide implementable operational adjustments.

• Conclusion 1: A certain co-branded product has the potential to become a bestseller. After increased promotion, GMV increased by more than 20% compared to before.For products not yet listed on Douyin e-commerce, we assessed market trends/brand competitiveness, selected products suitable for listing, and used models to predict the incremental business of the brand after the products are listed.

• Conclusion 2: The cooling POLO trend is positive, and it is estimated that it could bring an increase of more than 10% in sales volume.The brand will consider this when allocating products across the board and ordering new products for next year.