Professional sportswear brand – data integration and development of private domain system

Client Profile

This sports brand originally has a million-scale member base and multiple offline stores. It needs to reintegrate omnichannel member data and provide omnichannel member operations.

Business pain points

1. Consumers across all channels are not integrated;

2. Insufficient member tags;

3. Members lack interactive applications in the member center;

4. Online and offline membership loyalty systems differ;

5. Lack of touchpoints for interaction with consumers.

Value gain

1. Omnichannel membership data integration;

2. Optimize the omnichannel member loyalty system;

3. Develop a member center mini-program;

4. Discover and develop brand consumer interaction touchpoints;

5. A closed loop for omnichannel membership operations.