High-end sports brand DTC business consulting and all-in-one mini-program development and integration
High-end sports brand DTC business consulting and all-in-one mini-program development and integration
Helping brands integrate multiple existing mini-programs and build a combined online store and member community
Client Profile
Due to historical brand reasons, the brand lacks a DTC business system and has not unified the management of multiple legacy mini programs. Moreover, compared with traditional sports brands, this sports brand targets a more niche audience, so it needs to master more first-party audience data to provide a premium purchase experience.
Customer needs
Integrate multiple existing mini-programs and design a complete path according to the user experience journey. Provide comprehensive purchasing functions, such as the release of exclusive products and member community interaction, a complete closed loop of member courses, member offline activities and after-sales service, all in one mini-program.
Business pain points
Currently, functional and phased mini-programs are scattered;
There is a lack of a Mini Program Mall.
There is a lack of planning for DTC business;
Members are difficult to retain in the private domain center.
Value gain
Re-plan multiple touchpoints based on business attributes;
Build a complete brand private domain center that integrates purchasing and membership center, activity center;
Provide consulting services for brand DTC business;
This will help attract more user traffic and retain more members.
