All-in-One Mini Program Build for International Sports Brands

Client Profile

A certain international high-end sports equipment and apparel brand, which is primarily a brick-and-mortar store-based business, wants to expand its online presence to provide consumers with a better shopping experience. This involves planning and building a customer private domain from scratch, integrating online and offline business scenarios.

Customer needs

Develop an All-in-One official Mini Program Mall for the brand, and provide customized services to continuously optimize front-end and back-end functions by combining user purchasing and interaction scenarios. In addition to basic purchasing functions, functional scenarios such as member event registration, member appointment for after-sales maintenance and venue reservation are also required.

Business pain points

1. Lack of a private domain system;

2. Consumer data is difficult to capture;

3. Customer service and after-sales support rely entirely on manual labor;

4. The online and offline membership experiences are disconnected.
   

Value gain

1. Building a private domain base from scratch;

2. Building a private domain base from scratch;

3. For a relatively complete after-sales service chain, after-sales site reservation is available;

4. Whether online or offline, the member purchase experience remains consistent;

5. We continuously expand new business scenarios and provide customers with an end-to-end product lifecycle that covers everything from pre-purchase understanding to post-purchase usage.